Why Market Evidence exists.
This page covers what matters about Market Evidence: a fixed question set is what makes two markets comparable, and where it sits alongside the tools your team already uses. Keep your intelligence platform to watch markets. Use Market Evidence to decide on one.
Method, not a prompt
Market Evidence runs the same fixed question set against every market you choose, so findings come back comparable, instead of shaped by whatever was typed into a chat window that day.
That comparability holds over time, too: a market added to a case later gets the same question set as the ones researched first, so nothing in the comparison is an artefact of when it was asked. The question bank, the sources behind it and the research process are explained in full on Methodology, including the two research models and how each finding ends up with a status and a source.
Alongside your other tools
Market Evidence sits alongside intelligence platforms, syndicated data providers and strategy consultancies, not against them. Those tools watch markets continuously. Market Evidence answers the question a specific decision needs answered, once, with sources attached.
Keep the platform that tells you a market has moved. Bring in Market Evidence when you need to decide what to do about it: for internationalisation, private equity, a startup’s first move abroad, or any other thesis under test. See the use cases this covers.
About Market Evidence: Sales Art & Science
Market Evidence is a product of Sales Art & Science. The method behind it is the same one used in that practice’s own market-entry work, built into a product so every case gets it, not only the clients who could book Enno’s time directly.
Founder
Enno Lückel, founder. Enno is the proof point: he has done this kind of market-entry research many times, by hand, before building the method into Market Evidence so every case gets the same rigour.
See the method for yourself.
Thirty minutes is enough to see whether it fits your next decision.