Market Evidence

Decide your next market, backed by evidence.

Market entry research for every market you are considering, built for private equity deal teams and the portfolio companies they back: decision-grade, researched against the same fixed questions, and cited back to its source. Comparable, and ready for your investment committee.

See a sample report

Sample data, a vendor from the construction space

Where demand meets a gap in the market

  • Germany 86
  • Netherlands 74
  • Nordics 61
  • France 55
  • Poland 48

Recommendation

Germany: enter now, partner-led.

Netherlands next: build the position first. Based on cited sources in each market.

The same method, applied everywhere you can expand.

41

Countries: 19 in Europe, 2 in North America, 6 in Latin America and 14 in Asia-Pacific. Plus all 50 US states and DC.

51

Sub-markets available today: 16 German states, 9 Austrian states and 26 Swiss cantons, with more catalogued.

2,000+

Rated sources in the registry, each graded and vetted before it is trusted.

Every market entry research case runs through the same method, at Screened or Deep research depth, see how on Methodology.

Security-conscious teams can keep processing in the EU or run it under their own AWS Bedrock, OpenAI or Google Gemini account. See security and deployment options.

One question set. Every market.

Every market in a case is researched against the same fixed questions, so market entry research findings line up side by side instead of each market getting its own one-off report.

Agents work through live web sources and primary records, such as laws, registers and government data, drawn from a self-maintaining source registry of over 2,000 rated sources. Where a question cannot be answered, the finding says so and why.

Each source behind a finding carries a plain evidence grade: Official statistic, Analyst source, Web research, Estimate or Client data, so you can see at a glance how a finding was established.

Sample data, a vendor from the construction space

Illustrative finding density by market and question group. Not a live case.
Market Demand Competition Regulation Route to market Cost to serve
Germany More findings More findings Some findings More findings Some findings
Netherlands More findings Some findings Some findings Some findings Few findings
Nordics Some findings Few findings Gap flagged Some findings Few findings
France Some findings Some findings More findings Few findings Some findings
Poland Few findings Few findings Gap flagged Few findings Some findings
  • More findings
  • Some findings
  • Few findings
  • Gap flagged

Four market entry research decisions, one question set.

Different teams bring this market entry research method into different decisions. Here is where each one starts.

Private equity

Investment teams deciding which markets can carry a buy-and-build thesis or an add-on strategy, and whether the value-creation plan still holds.

What you get: comparable evidence across candidate markets, ranked, with a Verdict an investment committee can challenge because every finding is cited.

Internationalisation

Established companies, including private equity and venture capital portfolio companies, moving from markets that already work into new ones: does what works at home work there?

What you get: what works at home tested against each target market, a Verdict on what it takes to succeed, and a Plan covering every department involved.

Startups

Startups and scale-ups who need the opportunities and the local legal and regulatory requirements before they leave their home market, not a full go-to-market plan.

What you get: a light, market-centric screen of opportunities and local requirements, scaled to a startup’s pace.

Thesis testing

Any firm testing a belief against a market, a state, a Land or a canton, beyond a market-entry decision.

What you get: evidence for or against your thesis, tested the same way in every market you choose, with every overlooked requirement named.

Findings. Summary. Verdict. Plan.

Research builds market by market. The value peaks once every market is in: a Summary and Verdict across the case, and a Plan if you need one.

This is what market entry research looks like end to end: Findings for every market, a Summary that reads them together in the context of your question, a Verdict that says what it takes to succeed, and a Plan if you choose to act on it.

  1. Per market

    1. Findings

      Every finding for that market, with its status and a cited source. The pillars the rest is built on.

  2. Per case, across every market

    1. Summary

      All markets read together, in the context of your question.

    2. Verdict

      AI-based analysis and evaluation of the facts found: likely success, risks and what to watch.

    3. Plan

      Builds on the Verdict: rollout waves, cost, headcount and ROI across the case.

Scope your first market

Every claim has a source. Every gap says why.

Download a sample report

Not every question has an answer, and the result can go against what you expected: findings are tested against your thesis and can confirm, correct or reverse it.

Sample findings, same demonstration case

  • Established

    Official statistic

    Company registrations in the target sector have grown every year for the last three years.

  • Inferred

    Analyst source

    Local system integrators describe the segment as newly active, with the first deals closing this year. Derived from cited reports on adjacent markets; the reasoning is shown in the full finding.

  • No evidence

    Client data

    We looked for published buyer pricing expectations in this market and could not establish them. The client’s benchmark-market figures are kept as client data, not merged into the finding.

Scrolling through a market entry research report, finding by finding
Scroll through a full market entry report, finding by finding.

Which market is next?

Thirty minutes with Enno. You leave with a draft scope and next steps.

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