Pay for the markets and the outcome you need.
Market research pricing depends on the markets and the outcome you need, so prices aren’t published here. Tell us what you need and we’ll send a formal quote; this isn’t self-checkout.
Markets
How many markets this case covers.
Summary & Verdict
A comparable read of every market in the case, plus AI-based analysis and evaluation of the facts found: likely success, risks and what to watch.
Plan
Builds on the Verdict: rollout waves, cost, headcount and ROI.
Market research pricing is shaped by four things: how many markets you choose, how deep the research goes (Screened or Deep), whether you add Summary and Verdict across the case, and whether you add a Plan. There are no seat counts or hidden multipliers — every quote covers exactly what the decision needs. See how buying works, and why prices aren’t published.
Four building blocks behind market research pricing
Market research
Per market. Screened or Deep — both research models are explained on Methodology.
Summary & Verdict
Per case, across every market. A comparable read of the findings, plus AI-based analysis and evaluation of the facts found: likely success, risks and what to watch.
Plan
Per case. Builds on the Verdict: rollout waves, cost, headcount and ROI.
Assisted setup
Optional. Enno reviews your team’s input before research runs, billed hourly or at a fixed rate, with a second round if the outcome falls short. The outcome depends on how good that input is.
Ways to buy
Every case can be bought on its own, or inside an annual subscription that keeps your data available for longer.
Pay as you go
- Pay for the markets and outcome you need, case by case
- No platform commitment
- Your case and its data stay available for a limited period (e.g. three months)
Annual subscription
For teams
- Your case history and data are kept for a year
- Rerun research by adding more markets, at a discount
- Compare across every case your team has run
Pricing questions
Do I need a subscription to buy a case?
No. Cases can be bought pay as you go. An annual subscription keeps your case history and data available for longer, and lets you rerun research by adding more markets at a discount. More in the full FAQ.
Why are prices not shown?
Market research pricing is quoted individually, based on the markets and outcome you choose. Get in touch and we’ll send a formal quote before anything is set up. More in the full FAQ.
What are Screened and Deep research?
Screened is the standard market overview, covering every question for every market. Deep spends more research cycles within a market — a stronger model with wider search and reading budgets — for markets where the screen found too little or you want to go further. Both are factored into market research pricing, and explained in full on the FAQ.
Is my company named in the research?
No. Research runs blind: your company is never named in the prompts our research agents send out. Research is desk research, so no one is contacted.
Where is my data hosted?
Hosting and data in Europe.
Can you help us implement the decision?
The product ends at the decision. Advisory support afterwards is available separately, charged by the day.
Not sure how deep to go?
Start with findings for one market, and add Summary & Verdict or a Plan when the decision needs it.